In 2026, many product teams are trying to do two things at once: increase fiber to support gut-health positioning, and keep everyday formats (RTD drinks, powders, tablets, gummies) pleasant enough for repeat purchase. The challenge is that the “easy” solutions are no longer easy—especially when your
In 2026, many product teams are trying to do two things at once: increase fiber to support gut-health positioning, and keep everyday formats (RTD drinks, powders, tablets, gummies) pleasant enough for repeat purchase. The challenge is that the “easy” solutions are no longer easy—especially when your
